The Hero's Journey

Discover your untapped potential and become the hero of your own narrative – where every day is an opportunity for a new, epic adventure.

A Vision

Every great journey starts with a vision. At ALC, we don’t just upfit trucks—we engineer solutions that enhance performance, durability, and functionality for over 53 years!

Whether it’s for work, adventure, or specialized industries, our production line is designed to deliver precision-built, high-performance vehicles that meet the toughest demands.

A few things we’re great at

Our builds don’t just sit in a showroom—they work, perform, and endure. Whether it’s a vehicle making deliveries, an off-road rig tackling rugged terrain, or a specialty build serving a critical industry, our upfits are designed to deliver results.

Flawless Finishes

At American Luxury Coach, our Paint Shop is where craftsmanship and precision come together to create a showroom-quality finish on every upfitted truck. Using premium Sherwin-Williams automotive paint, we achieve perfect factory paint code matches, ensuring that every painted component seamlessly integrates with the vehicle’s original finish.

Precision Engineering Meets Customization

Our technicians and craftsmen handle everything from suspension upgrades utility body
electrical integrations. Custom fabrication for truly unique solutions. Every component is installed with precision, ensuring the upfit not only meets but exceeds industry standards.

Warranty Service

We stand behind the quality of our products with exceptional warranty service. If anything isn’t right, we make it right—quickly and hassle-free. Our dedicated support team is here to ensure your satisfaction, offering easy replacements or repairs so you can shop with confidence. Quality and customer care are our top priorities, and we’re committed to keeping you covered every step of the way.

Life on your terms

2025 Chevrolet Z92 Intruder

Live life on your terms with a truck that works as hard as you do. Whether you’re hauling, exploring, or conquering the road ahead, our trucks give you the freedom to go where you want, when you want. Power, reliability, and comfort—because your journey should always be on your terms.

Live your own story

2025 Chevrolet Z92 Intruder with Custom Fade Paint

Every road you take is a chapter in your story—make it unforgettable with our trucks. Built for adventure, work, and everything in between, they’re designed to keep up with your journey. Drive with confidence, power, and freedom, and live your story the way it was meant to be.

Why Choose Us

Partnering with ALC means getting top-quality, custom-built trucks designed for performance, reliability, and durability. With expert craftsmanship, premium materials, and exceptional customer support, we ensure every truck meets your exact needs and exceeds expectations.

The Truck You Really Want Delivered by Your Dealer

Get the truck you really want—custom-built for your needs and delivered by your trusted dealer. With ALC’s expert craftsmanship and your dealer’s personalized service, your perfect truck is ready when you are.

Warranty Concierge Service

Our Warranty Concierge Service, in partnership with your dealer, ensures a seamless and hassle-free experience for any service needs. From quick claim processing to expert support, we work together to keep your truck on the road with confidence and peace of mind.

Experience Matters

With 53 years of experience, ALC brings unmatched expertise, innovation, and reliability to every truck we build. Our decades of craftsmanship and industry knowledge ensure superior quality, performance, and customer satisfaction you can trust.

Our Tools For Your Journey

Our trucks are more than vehicles—they’re the tools that power your journey, built for strength, reliability, and performance. Wherever the road takes you, Amerian Luxury Coach equips you with the capability and confidence to go the distance.

Our Customer’s Journey

Our customers’ journeys drive everything we do, and their reviews tell the story of quality, reliability, and trust in every truck. From tough jobs to long hauls, their experiences prove that we deliver the performance and support they need every step of the way.

I have had the best treatment doing business with ALC that I have ever had. Your people are very professional, kind, and polite. Thanks for building a fantastic truck!

Don B.

I want to thank you and your company for all you did for me. The new tires and front end alignment. You stand by your product.

Glenn M.

I can’t thank you guys enough for making such fantastic quality products. I have never felt so safe and confident driving around. And I have to admit, I think it looks by far the best truck I’ve ever owned.

Frank S.

Our Team

With a strong legacy and forward-thinking approach, American Luxury Coach is a leader in the industry. Let our experts work with you!

Eric Logan

NATIONAL SALES DIRECTOR

Alexandria Keretsis

PRESIDENT OF SALES AND MARKETING

Sandy Elliott

NATIONAL WARRANTY DIRECTOR

Bill Kent

REGIONAL SALES MANAGER
GA, FL

Kristen Seiffert

NATIONAL DEALER SERVICES

Louis Costanzo

REGIONAL SALES MANAGER
TX, OK, NM

Jeff Herrington

REGIONAL SALES MANAGER
MS, AL, LA, AR

Our work In Numbers

With 53 years of experience and over 3,500 happy customers, American Luxury Coach has built a legacy of quality, reliability, and expert craftsmanship. Our commitment to excellence ensures every truck meets the highest standards, delivering performance you can trust.

employees

+45

happy clients

+3500

years of experience

+53