Each year Michelin North America has a  seminar  where they bring together their product marketing and tire design community’s
 (both OE and replacement), that work in the Recreational Tire category (a segment of tires in the Light truck market) This group
 gets together to:
– share information about the latest projects, trends, state of the tire lines, etc
– discuss and resolve issues that are of interest to the community (grading, regulations, stuff like that)

This year’s conference had around 45 steady participants plus some additional experts on certain subjects, from:
In person: North America, Europe, Japan, China, Thailand
By teleconference: South America
This years conference included a couple of OE Vehicles from our Partner Customers (Quigley Motors) showing a 2016 Ford Transit
4×4 fitted with BFGoodrich All Terrain TA KO2 Tires and a 2016 GMC 1500 Sierra Pickup upfitted with BFGoodrich All Terrain TA KO2
tires from (American Luxury Coach). Vehicles were staged so that other parts of the world would understand the North American market
and some of the vehicles and tire sizes that are offered in North America.  

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